(Akiit.com) Research has shown that around 58 percent of consumers would not consider themselves to be brand loyal. This could be bad news for your business, especially if you have a lot of competitors waiting in the wings, and that’s why you need to do all you can to stand out from the competition and keep your customers coming back. How do you do that? Here are some good ideas:
Offer amazing customer service
If you want to really stand out from the competition, one of the best things you can do is ensure that you give your customers an amazing experience. First and foremost, you need to ensure that you offer a simple service that the consumers find easy to use. You then need to ensure you answer queries and complaints quickie and efficiently. Then, you need to make sure that, if something does go wrong, you put it right. Once you’ve got those basics down, it’s time to see what you can do to go above and beyond, such as offering fast free delivery or loyalty reward schemes that will impress the customer.
Produce a better product
It sounds obvious, but if you want to stand out from the competition, a very good way to do that is to ensure that your product is of a superior quality to the competition’s. Whether that means using a higher quality carbide extension in the milling process or designing a more attractive bottle for your product, there are so many things you can do to boost the quality of your finished product and keep the customers coming back time and time again.
Create a memorable brand
Creating a brand that stands out from the crowd is a great way to get ahead of the competition because consumers are naturally drawn to products that catch the eye and appeal to their own personal aesthetics. That means, you’re going to want to conduct a lot of research on your target audience to ensure that the branding is right on point, but this will be worth it when you can identify the colors and styles that are most appealing. Should you feel like you need some help with aspects of branding, including product positioning, Qualtrics has plenty of information available that can help you learn more or get some new ideas about how you could get your product out there.
Be strong on social media
These days, everything and everyone is online, which is why it is so important that you are able to focus your efforts on building a strong online presence for your business. Sign up to as many social media platforms as possible and concentrate on making content that is helpful, interesting, funny, or otherwise likely to attract your audience, and keep doing that. The better you are at it, the less you’ll have to worry about the competition.
Reward your customers
It can cost businesses five times as much to acquire a new customer than it can to keep an existing one, which is why you should definitely spend some of your time and money on creating a rewards system for your customers, whether that’s in the form of a loyalty card, special offers, a free birthday gift or something else entirely.
Stand out and succeed!
Staff Writer; Lisa Barker