(Akiit.com) If you’re someone who wants to work online one day, or you already have a business in the making and you’re undergoing some website development, you know you’re going to have to be tough to survive. The internet can be a very cutthroat world, and a lot can be found out about you via a 2 second Google search.
So you need to know what you’re doing. If you were running a physical location, rather than retailing through a virtual marketplace, you’d know exactly how to take operations day by day. You’d put the customer first, focus on your local community to market yourself, and make a good profit off of it by the end of the day. But online, you’ve got bigger fish to catch and fry; so here’s some tips for putting yourself in a better mindset.
The online world has a lot of resources for you, but you need to be able to handle everything it can throw at you. 
Use Bad Reviews as Opportunities
If you get any kind of bad or negative feedback either left on your website’s comment section, or you find something on a review board elsewhere on the internet, don’t take it as criticism that’s irreversible and irredeemable on your part. Your business isn’t going to sink because of one bad review, and if you only ever got good reviews, people would start to suspect…
So take the time to write out a reply. Make sure you address all of the concerns someone has, whether it was a private or public complaint. If other potential customers see you working to make everybody who buys from you happy, they’re going to take a look at what you have to offer at the least.
Can You Face Your Customers?
If you don’t know who your customers are, now’s the time to fix that little problem. If you can’t face your customers, a.k.a you have no kind of persona to base them off of and you’ve got nothing to trace them to, you’re going to be at a disadvantage. Remind people who visit your website that they can make accounts to store their preferences and their recently viewed; it’s going to be just another feature that makes you a lot more interesting in a customer’s mind. Using an optimization tool to view heatmaps and other data from your website is definitely helpful in understanding your website audience more in depth. Its between hotjar vs crazy egg when it comes to website optimization tools.
Make sure you get other businesses and the like on your side as well. It’s a common strategy to help you sort the good customers from the bad, and it’s the reason a Cost Effective B2B Sales Tool even exists in the first place! Use tools like these to make sure you’ve got plenty of leads to follow up on, and you’re aware of the marketing strategies that generate for you the most exposure and profit.
The mindset you need for running a website is one of a go-getter. You need to always be on the ball, and you need to always make sure you’ve got something to give back. Be public about your doings as well.
Staff Writer; Ron Parker