(Akiit.com) When you’re a contractor, either as part of an existing company or the owner of a business, your reputation can mean everything. If a client has a bad experience with you, then that can spell disaster for the work you do. So it’s crucial that you keep everything as professional and pleasing as possible. Here are the things you need to focus on if you want to develop an amazing reputation as a contractor.
A good website
Don’t assume that contractors don’t need a website. Many in this business may assume that all they need is for their number to be in local directories. And if they do have a website, they keep everything very basic. But the more detailed, accessible, and 
interactive your website is, the more trustworthy and professional you’re going to appear. Images, contact detail, and clear design are key elements of any great website. You can get assistance with web design if you’re a little unsure.
Never under-deliver
“Under-delivering” can be taken to be another way of saying “doing a bad job.” So this seems like rather an obvious, even redundant point to make, right? Well, you can still do a great job and under-deliver. How? By over-promising before the project was undertaken. You should never inflate expectations in this way. Keep it realistic. The project goals should be modest, with modifications made over time. If you think it can be better than initially outlined, keep it to yourself until you know for sure that you can deliver.
Keep track of feedback
It’s best to have some references backing you up if you want to seek out new clients. So make sure you collect feedback from the people you’ve done work for! Positive reviews can always be added to your website, if the client gives you permission to do so. Remember to check out online reviews of contractor work – people often check a contractor’s reputation through websites like HomeAdvisor and Yelp, so ensure that your online reputation is looking good.
The right tools
If you don’t have the right tools for the jobs you’re handed, then your reputation could take quite a few negative hits! Whatever you specialize in, you need to make sure you have a wide range of tools for whatever might come your way. If you’re going to be dealing with drainage, for example, you may want to check out Pryor Tools to update your equipment. If you feel that you don’t have enough money at the moment, then you can rent certain tools until you raise enough capital through that soon-to-be-stellar reputation of yours.
Impressive availability
The best way to put client’s minds at ease is via communication! You need to be responsive to any and all inquiries. If you get business calls and emails, then do your best to answer them that day. It’s best to clear communication lines by making sure your clients and your prospective clients know when and how you can be reached. This may even mean making use of social media to keep people updated!
Staff Writer; John Foster