(Akiit.com) Marketing an online business can be a real challenge sometimes. It’s hard to know where to start and how to improve. But don’t give up just yet, there are lots of ideas that you probably haven’t tried yet. Here are some of the best of them.
Use Images
An image is worth a thousand words. That old cliche is certainly true, so you need to take advantage of it. There are a couple of social networks that are based on images: Instagram and Pinterest. These
two platforms offer great ways to interact with an audience in a creative way. It’s perfect for businesses that sell things that have a strong visual impact. And lots of young people use these platforms every day, making it perfect for connecting with a young audience.
Take Advantage of Mailing Lists
Mailing lists can be great for getting your message across to lots of people. You can create your own mailing lists be collecting email addresses from people who buy from you or visit your website. You can then send out regular newsletters updating customers with information about the latest offers and deals you have. Alternatively, you could use timeshare lists. These allow you access to mailing lists that can be used to target potential customers with advertising material.
Put on Webinars
If you have someone in your business who knows what they’re talking about, you should get them to put on a webinar. This is when you talk to people about a particular topic, and they watch via the internet. If you can make a success of this kind of content, lots of people will be introduced to your business for the first time. It shows people that your business is run by knowledgeable people that know what they’re talking about. And those people are then much more likely to be turned into customers.
Use Press Releases
Being seen is so important, and the press can play a big part in making this happen. This is something that a lot of internet businesses neglect. If you issue press releases when you have important things to say about your brand and business, the exposure you create can be huge. It can help to level the playing field and give your business the same level of exposure as a much larger company. Lots of websites and agencies can pick up on these releases and help to spread them.
Blog
For small businesses, one of the best strategies for marketing is blogging. It’s free and easy to do, but it can make such a big difference. By regularly posting content on your blog, you make it so much easier for people to find your website via search engines and social media. It gives people that all-important point of entry. All you have to do is set up a new section of your website that is dedicated to blogging. In the text of your blog posts, you can then include links to other parts of your website that you want to direct people towards.
Staff Writer; Charles Carter